International business case studies for the multicultural marketplace
Auteur :
Moran, Robert T. / Braaten Ph.D., David O. / Walsh, D.B.A., John
Éditeur :
Taylor & Francis Inc
ISBN :
9780884151937
Date de publication :
13 mai 1994
Dimensions :
22,9 x 15,2 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
USA
Presents real-life examples of the strategies and tactics used by some of the world's successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this book features more than 30 case studies that span critical issues of international business-globalization; negotiation; and others.