Television advertising in canadian elections: the attack mode, 1993
Éditeur :
Wilfrid Laurier University Press
ISBN :
9780889203235
Date de publication :
30 juin 1999
Dimensions :
22,9 x 15,2 x 2,5 cm
Poids :
450 g
Langue :
Anglais
Pays d'origine :
Canada
1988 saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. This book is about that growing reliance.