Introduction to innovation and technology transfer
Auteur :
Cooke, Ian Ernest
Éditeur :
Cooke, Ian ErnestMayes, Paul,
ISBN :
9780890068328
Date de publication :
1 déc. 1995
Dimensions :
22,9 x 15,2 x 1,9 cm
Poids :
548 g
Format :
Laminated cover
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Using practical examples, the authors evaluate the innovation process as it would affect an organization implementing a new product or service, from the identification of needs and opportunities, through the location and assessment of technologies, to the business and management aspects.