Successful marketing strategy for high-tech firms
Auteur :
Viardot, Eric
Éditeur :
Viardot, Eric
ISBN :
9780890068540
Date de publication :
31 juil. 1998
Dimensions :
22,9 x 15,2 x 2,0 cm
Poids :
594 g
Format :
Laminated cover
Langue :
Anglais
Pays d'origine :
USA
From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place.