Interface of marketing and strategy, the
Éditeur :
Elsevier Science & Technology
ISBN :
9780892328093
Date de publication :
1 oct. 1990
Dimensions :
23,4 x 15,6 x 2,7 cm
Poids :
846 g
Format :
Laminated cover
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This text covers such topics as the structure and evolution of competitive markets, gaining and sustaining competitive advantage, and formulating strategy components.