Psychology of consumer behavior, the
Auteur :
Mullen, Brian / Johnson, Craig
Éditeur :
Taylor & Francis Inc
ISBN :
9780898598575
Date de publication :
1 mai 1990
Dimensions :
23,4 x 15,6 cm
Poids :
590 g
Langue :
Anglais
Pays d'origine :
USA
The authors bring together a broad survey of small answers to a big question: "Why do consumers do what they do?". They present current psychological theory and research as it illuminates fundamental issues of behaviour, emphasizing how it can be employed to influence consumers.