Planning, implementing, and evaluating targeted communication programs: a manual for business communicators
Auteur :
Crano, William D. / Selnow, Gary W.
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9780899302089
Date de publication :
23 juin 1987
Dimensions :
22,9 x 15,2 cm
Poids :
652 g
Langue :
Anglais
Pays d'origine :
USA
The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice.