Merchants and manufacturers: studies in the changing structure of nineteeth century marketing
Auteur :
Porter, Glenn / Livesay, Harold C.
Éditeur :
Ivan R Dee, Inc
ISBN :
9780929587103
Date de publication :
1 août 1989
Dimensions :
21,6 x 14,0 x 2,1 cm
Poids :
336 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. “No one has so carefully delineated the transition from the old mercantile to the new industrial world.â€â€”Choice.