Can't sell won't sell: advertising, politics and culture wars. why adland has stopped selling and started saving the world
Auteur :
Harrison, Steve
Éditeur :
Adworld Press
ISBN :
9780957151529
Date de publication :
16 juil. 2021
Dimensions :
20,3 x 12,7 x 1,7 cm
Poids :
318 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is an analysis of how and why the UK advertising industry's left-leaning politics are influencing the work we're producing and distancing us from the audience we are supposed to be creating our advertising for. We have lost the ability and the will, to sell products and services, and are instead intent on saving the world.