Navigating nationalism in global enterprise: a century of indo-german business relations
Auteur :
Lubinski, Christina
Éditeur :
Cambridge University Press
ISBN :
9781009054003
Date de publication :
8 mai 2025
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.