Economics of digital shopping in central and eastern europe, the
Auteur :
Grabiwoda, Barbara / Mróz, Bogdan
Éditeur :
Cambridge University Press
ISBN :
9781009108447
Date de publication :
3 mars 2022
Dimensions :
22,8 x 15,0 x 0,5 cm
Poids :
120 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This Element outlines the characteristics of Central & Eastern Europe (CEE) digital markets, along with an additional contextual layer investigating online consumer behaviors. It wil analyze the opportunities presented by the digital economy in CEE and provide an actionable outlook for the e-commerce potential within the region's markets.