Business model innovation: a blueprint for strategic change
Auteur :
Velu, Chander
Éditeur :
Cambridge University Press
ISBN :
9781009181693
Date de publication :
9 mai 2024
Dimensions :
22,8 x 15,1 x 1,6 cm
Poids :
440 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning business model innovation.