Integrated digital marketing in practice
Auteur :
Corcoran, Andrew
Éditeur :
Cambridge University Press
ISBN :
9781009204361
Date de publication :
13 avr. 2023
Dimensions :
25,0 x 17,5 x 2,2 cm
Poids :
810 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing, considering a broad range of organization types, sizes and markets, with a wide range of learning features and instructor resources.