Integrated digital marketing in practice
Auteur :
Corcoran, Andrew
Éditeur :
Cambridge University Press
ISBN :
9781009204378
Date de publication :
13 avr. 2023
Dimensions :
24,3 x 16,8 x 1,7 cm
Poids :
650 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing, considering a broad range of organization types, sizes and markets, with a wide range of learning features and instructor resources.