Digital innovation strategy
Auteur :
Leiponen, Aija
Éditeur :
Cambridge University Press
ISBN :
9781009208987
Date de publication :
21 déc. 2023
Dimensions :
26,1 x 18,6 x 1,8 cm
Poids :
780 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.