Digital innovation strategy
Auteur :
Leiponen, Aija
Éditeur :
Cambridge University Press
ISBN :
9781009209007
Date de publication :
21 déc. 2023
Dimensions :
25,4 x 17,9 x 1,3 cm
Poids :
630 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.