Writing for the reader's brain: a science-based guide
Auteur :
Douglas, Yellowlees
Éditeur :
Cambridge University Press
ISBN :
9781009221832
Date de publication :
12 déc. 2024
Dimensions :
22,9 x 15,2 x 1,8 cm
Poids :
595 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presenting a science-based guide to writing, this practical, how-to book offers principles for writing anything, from an email to a research project. The 5Cs of writing – clarity, continuity, coherence, concision, and cadence – enable writers to control precisely how readers will perceive and recall their sentences and paragraphs.