Ethnography in international business: learning from the field
Auteur :
Brannen, Mary Yoko
Éditeur :
Cambridge University Press
ISBN :
9781009224956
Date de publication :
9 oct. 2025
Poids :
727 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understanding how culture impacts international business is crucial for organizational learning, growth and renewal. This coursebook, replete with examples from everyday organizational life, is an invaluable ethnographic resource for researchers, teachers, organizational consultants, and global strategic managers in international business.