Cambridge handbook of consumer psychology, the
Éditeur :
Cambridge University Press
ISBN :
9781009243964
Date de publication :
6 avr. 2023
Dimensions :
25,3 x 17,8 x 3,8 cm
Poids :
1200 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields such as marketing, economics, data science, management, and sociology.