Market studies: mapping, theorizing and impacting market action
Éditeur :
Cambridge University Press
ISBN :
9781009413992
Date de publication :
23 oct. 2025
Poids :
916 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Market studies is emerging as a coherent and important new field dedicated to understanding the origins, core concepts, theories, and methods of examining markets in the making. Featuring a contemporary and practical approach centralised around market practices, this book provides invaluable insight into the impact and future of the field.