Retail marketing: shopper behaviour and retail management at the point-of-purchase
Auteur :
Nordfält, Jens / Ahlbom, Carl-Philip
Éditeur :
Cambridge University Press
ISBN :
9781009440691
Date de publication :
5 mars 2026
Poids :
1039 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Written for graduate students and retailing professionals, this textbook explores the psychological impact of various factors on customers' decision-making processes. It covers the theory needed for a general understanding of success in the retailing industry and uses practical, real-world case studies to demonstrate how this theory can be applied.