Unicorns from emerging economies: creating value through technology and innovation
Éditeur :
Cambridge University Press
ISBN :
9781009469258
Date de publication :
8 janv. 2026
Poids :
500 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The emergence of unicorns from the Global South is reshaping the global business landscape as these companies rapidly position themselves at the forefront of technology and business model innovation. This book explores their rapid rise and broad geographical impact, offering insights into their transformative potential.