Transformation of boeing from technological leadership to financial engineering and decline, the
Auteur :
McMillan, Charles
Éditeur :
Cambridge University Press
ISBN :
9781009475624
Date de publication :
5 déc. 2024
Dimensions :
23,5 x 16,1 x 1,2 cm
Poids :
290 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.