Creative agency unbound
Auteur :
Beghetto, Ronald A. / Karwowski, Maciej
Éditeur :
Cambridge University Press
ISBN :
9781009479455
Date de publication :
23 oct. 2025
Poids :
152 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This Element introduces the Creative Behavior as Agentic Action (CBAA) model, explaining four decision points: Can I do this creatively?, Should I do this creatively?, Will I do this creatively?, and How will I do this creatively? It is a foundational resource for the transformation of creative potential into creative action.