Diversification in the world of data and ai
Auteur :
Lanzolla, Gianvito / Markides, Constantinos
Éditeur :
Cambridge University Press
ISBN :
9781009515832
Date de publication :
31 mai 2025
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Building on field research and the existing literature on digitalization and diversification, this Element shows how external technological and market changes influence the extent and type of diversification that firms can now undertake. It argues that to succeed with digital diversification, new capabilities are needed.