Power of brand ownership, the: marketing in the cultural landscape
Auteur :
Johnson, Miriam J.
Éditeur :
Cambridge University Press
ISBN :
9781009538404
Date de publication :
23 janv. 2025
Dimensions :
22,9 x 15,2 x 1,8 cm
Poids :
567 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Essential reading for those interested in the relationship between brands and consumers, and how brands shape and are shaped by the cultural landscapes that consumers navigate daily.