Marketing channel management: organization and coordination
Auteur :
Frazier, Gary L.
Éditeur :
Cambridge University Press
ISBN :
9781009561822
Date de publication :
4 déc. 2025
Poids :
576 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field, this new textbook will be an invaluable resource for undergraduates, MBA students, and practitioners alike.