Adoption of innovation: organization and management
Auteur :
Damanpour, Fariborz
Éditeur :
Cambridge University Press
ISBN :
9781009606899
Date de publication :
31 oct. 2026
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Most innovation books focus on technology and commercial development. 'Adoption of Innovation' takes an interdisciplinary, evidence-based approach to selecting and implementing innovations across sectors. It offers comprehensive coverage of theory and research on how organizations manage adoption processes to achieve positive outcomes.