After hype: the business of taming the digital economy
Auteur :
Pollock, Neil / Williams, Robin
Éditeur :
Cambridge University Press
ISBN :
9781009644044
Date de publication :
31 mai 2026
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The first book to take hype seriously, showing how technological promises drive innovation and shape markets. Accessible and engaging, this is essential reading for students and scholars across management, innovation, entrepreneurship, and science and technology studies. This title is also available as Open Access on Cambridge Core.