Direct hit: how tesla went straight to consumers and smashed the car dealers' monopoly
Auteur :
Crane, Daniel A.
Éditeur :
Cambridge University Press
ISBN :
9781009687935
Date de publication :
20 nov. 2025
Poids :
422 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Tesla has won its war with the car dealers' lobby over its direct-to-consumer sales model, but many questions remain for other electric vehicle start-ups and the legacy auto manufacturers. This book shares key insights and dives into the dealers' legal and policy arguments to show why they're deeply flawed.