Events feasibility and development: from strategy to operations
Auteur :
O'Toole, William
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032000879
Date de publication :
14 déc. 2021
Dimensions :
24,6 x 18,9 cm
Poids :
654 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book outlines best practice in event development and the global events sector. Tools and techniques from the first edition have been refined and expanded. These include strategy development and implementation, asset management, portfolio management, return on investment, management process mapping and the feasibility study.