Big data analytics: applications in business and marketing
Auteur :
Chaudhary, Kiran / Alam, Mansaf
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032007885
Date de publication :
28 déc. 2021
Dimensions :
23,4 x 15,6 cm
Poids :
670 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.