Future of tourism marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032008387
Date de publication :
25 sept. 2023
Dimensions :
28,0 x 21,0 cm
Poids :
240 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. It will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era.