Value first, then price: building value-based pricing strategies
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032012193
Date de publication :
28 déc. 2021
Dimensions :
24,6 x 17,4 cm
Poids :
900 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Value-based pricing—pricing a product or service according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.