Personal branding in the knowledge economy: the inter-relationship between corporate and employee brands
Auteur :
Kucharska, Wioleta
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032013381
Date de publication :
27 mai 2024
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.