Digital dawn in adland: transforming australian agencies
Auteur :
Crawford, Robert
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032016634
Date de publication :
9 janv. 2023
Dimensions :
23,4 x 15,6 cm
Poids :
330 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.