Social media influencers in strategic communication
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032019840
Date de publication :
29 janv. 2024
Dimensions :
25,4 x 17,8 cm
Poids :
276 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. It tackles strategic influencer communication from multi-disciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods.