Strategic public relations leadership
Auteur :
Gregory, Anne / Willis, Paul
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032028019
Date de publication :
22 juil. 2022
Dimensions :
23,4 x 15,6 cm
Poids :
420 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation.