Social media analytics and practical applications: the change to the competition landscape
Auteur :
Kumar, Subodha / Qiu, Liangfei
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032051390
Date de publication :
5 janv. 2022
Dimensions :
21,6 x 13,8 cm
Poids :
220 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology.