Social media analytics in predicting consumer behavior
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032059914
Date de publication :
4 oct. 2024
Dimensions :
23,4 x 15,6 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Social media plays an important role for businesses and consumers. The importance of social media does not only stem from connecting businesses and consumers. It is also a very important resource. The main reason for this is that social media contains very important data.