Place event marketing in the asia pacific region: branding and promotion in cities
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032061016
Date de publication :
31 mai 2023
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.