Storytelling and market research: a practical user guide
Auteur :
John, C. Frederic
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032064857
Date de publication :
11 nov. 2021
Dimensions :
22,9 x 15,2 cm
Poids :
300 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.