Philosophy of marketing: the new realist approach
Auteur :
Giannasi, Matteo / Casarin, Francesco
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032072340
Date de publication :
31 mai 2023
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism.