Managing public relations: business principles and tools for strategic communication, 2e
Auteur :
Smudde, Peter M.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032076805
Date de publication :
2 mars 2023
Dimensions :
24,6 x 17,4 cm
Poids :
740 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.