Value in marketing: retrospective and perspective stance
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032084626
Date de publication :
30 juin 2021
Dimensions :
22,9 x 15,2 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.