Digital disruption in marketing and communications: a strategic and organizational approach
Auteur :
Magnotta, Edoardo
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032087917
Date de publication :
30 juin 2021
Dimensions :
23,4 x 15,6 cm
Poids :
380 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.