Rising consumer materialism: a threat to sustainable happiness
Auteur :
Khalid, Afia / Qadeer, Faisal
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032096124
Date de publication :
30 juin 2021
Dimensions :
21,6 x 13,8 cm
Poids :
230 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards sati