Media management and artificial intelligence: understanding media business models in the digital age
Auteur :
Connock, Alex
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032100951
Date de publication :
18 nov. 2022
Dimensions :
24,6 x 17,4 cm
Poids :
900 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models.