Demand-driven business strategy: digital transformation and business model innovation
Auteur :
Molenaar, Cor
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032127668
Date de publication :
24 févr. 2022
Dimensions :
23,4 x 15,6 cm
Poids :
400 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. It covers important topics such as digital leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation.