Creativity for innovation management: tools and techniques for creative thinking in practice
Auteur :
Goller, Ina / Bessant, John
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032127699
Date de publication :
28 juil. 2023
Dimensions :
24,6 x 17,4 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels.